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From the source: Matt Adams, Ultra

The mecca for all soccer fanatics, Ultra is more than just a store in Sydney – it features a restaurant, barber, footy field and more all under one roof. Now a second concept store will be rolling out interstate in 2020. Here, general manager Matt Adams shares his expansion plans and discusses how retail needs to move. Inside Retail Weekly: How did you come up with the concept for the business? Matt Adams: It’s actually a funny story. It was started by two 60-70-year-old guys – they’re t