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From the source: Justin Gaggino, HiSmile

Oral care might not be known as an exciting sector, but millennial-friendly brand HiSmile has turned that stereotype around with its ability to connect with customers and its innovation in the teeth whitening space. 2IC Justin Gaggino discusses what it’s like running a digitally native business in this climate and how the brand uses data to its advantage. IRW: How would you describe the past month for HiSmile? JG: It’s definitely been an interesting month. For us, we’re flexible and we hav