From the source: Hey Tiger, Cyan Ta’eed

For years, chocolate was aimed at either kids or older customers, so when Cyan Ta’eed saw that gap in the market, she decided to launch her own social enterprise Hey Tiger, which aims to support cocoa farmers in West Africa. Here she discusses the competitive confectionary market and consumers’ rising interest in veganism and sustainability. Inside Retail Weekly: Why did you decide to launch Hey Tiger? What’s it about? Cyan Ta’eed: Hey Tiger is a social enterprise chocolate company. In 2

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