From the source: Bec Jefferd, Ultra Violette

Ultra Violette co-founders Bec Jefferd [left] and Ava Matthews [right] In a competitive sector like beauty, it can be hard to create cut-through, but it took Ultra Violette co-founders Bec Jefferd [left] and Ava Matthews [right] less than two years to turn it into a cult brand with the help of social media and a unique sun protection product. Jefferd takes us through the brand’s journey and its post-pandemic plans. Inside Retail Weekly: How did you guys come up with the idea for Ultra Violette

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