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From the source: Alice McCall

“The Alice DNA is always important, but I’m also very conscious of offering products that are more suitable for right now,” says designer Alice McCall. Alice McCall launched her designer namesake label in 2004, which has since developed a cult following, attracting high-profile celebrities including Beyoncé. We talk to the founder and CEO about the rise of seasonless fashion and how she’s adapted her styles to the current climate. Inside Retail Weekly: How have you found the pas