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From the source: Alexandra Smart, Ginger & Smart

Well loved within the Australian fashion industry, Ginger & Smart is set to accelerate its business after selling a major stake of its business to the Alceon Retail Group this year, which will lead to growth in international markets, the launch of new stores and a greater focus on digital in the future. We chat with co-founder Alexandra Smart about the journey of the brand. Inside Retail Weekly: What was the process of selling part of the business like? Was it always part of the plan for Gin