From Paris with love

Trendy Paris-based fashion brand, IRO, has opened its first Southern Hemisphere store in Sydney’s Double Bay. Founded in 2005 by brothers Laurent and Arik Bitton, IRO combines a vintage feel with chic style. Thus, appropriately, the official opening party on September 9 featured acclaimed Australian rock band, The Preatures. International Fashion Group (IFG) acquired the license for the IRO in this region brand last year. Formed in 2003, IFG sources and delivers premium international fashion b

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