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From mini to franchise

Sydney-based baby boutique launches a franchise program to rollout across the Australian market. Minimee opened in 2006 with a 150sqm store in Leichhardt, opening a second 400sqm flagship store in Crows Nest in 2008. A gap in the market on Sydney’s lower north shore identified by founders and sisters, Meri Mardon and Vesna Crumblin, saw the business expand in the tough GFC market of the late 2000s. “It highlights the success of our business model, because Crows Nest was opened during the GFC