Footy fever kickstarts spending
A return to fresh seasons of professional football codes around Australia are expected to boost consumer spending by $2.6 billion to the benefit of pubs and bars, sports betting, sporting clubs, and ticket retailers.
IbisWorld GM, Karen Dobie, predicts the the AFL will be the biggest winter sports earner, including ticket sales, sponsorships, TV rights, and merchandise.
In 2012, the AFL generated $425 million, more than triple that of the NRL’s estimated $135.5 million and six times that of the Rugby Union’s $70.1 million in earnings.
The AFL will also outperform popular summer sports with Cricket Australia, Tennis Australia and the A-League generating $205.6 million, $185.7 million and $95.2 million, respectively, in 2012 to 2013.
“In the past 12 months, 44 per cent of Australians over the age of 15 have attended at least one sporting event,” says Dobie.
“Despite the general upward trend in unique spectators, spectator growth has begun to plateau over the past five years, largely due to the increasing volume and quality of TV and online coverage, as well as smartphone applications allowing and encouraging fans to tune in from home and when on the run.”
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