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Florrie in a flurry

Three Melbourne women have pounced on a rising trend in children’s toys overseas and are enjoying immediate success after launching it on Australian soil late last year. Picking up on a growing American trend and bringing it to our shores, new children’s concept store, Florrie, opened in Melbourne on December 14. Described as a “lifestyle shop for girls”, it centres around the offer of upmarket life-like, 18-inch (46cm) play dolls with matching clothing for girls and dolls. Founded by