Finding the Christmas shopper

  “You like tomaytoes and I like tomahtoes,” said George Gershwin. But does it really matter? Sometimes small differences can reflect larger disparities than what is happening on the surface. So let’s think a little more in depth about the two words, shopper and customer, which are sometimes used interchangeably about the same person. A shopper is defined as: “a person who buys goods in a shop”. A customer is: “a person with whom one has dealings” and i

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