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Fast luxury: Hot or not?

Fast luxury is closing the gap between the runway and retail, but will the trend catch on? In February 2016, luxury labels Burberry and Tom Ford announced plans to make their collections available to buy online and instore immediately after a runway show. The ‘see now, buy now’ strategies are a major departure from the traditional fashion calendar and are part of an emerging concept called fast luxury. Similar to fast fashion, made successful by the likes of H&M and Zara, fast luxury