Fashion driving online spend
Inspiration from Fashion Week is expected to fuel online shopping, with a host of international and local fashion retailers using PayPal.
The fashion sector is now PayPal Australia’s second largest e -commerce category, behind electronics.
“In the past few years there has been a dramatic increase in the amount of Australians heading online to shop,” said Adrian Christie of PayPal Australia.
“As more fashion brands and retailers continue to set up online stores that are accessible to Australians, this momentum will only continue to build. Fashionistas in the know are already purchasing collections not yet available in Australia, comparing prices of different items and buying designer pieces online and on their mobile phones at bargain prices.”
Kirstie Clements, editor in chief of Vogue Australia said: “online shopping is not just a trend – it now plays a pivotal role in the life of the modern Australian. From designer brands, to local unknown designers, Aussie shoppers are experiencing the thrill of shopping for fashion goods online – there’s nothing quite as exciting as a parcel full of clothes arriving.
“We know Australians want access to international fashion trends, brands, textures and designers – but in the past this was often expensive and time-intensive. Online shopping has made global fashion available to Australian shoppers and has also helped put Australian fashion on the world stage,” said Clements.
Kogan continues to see a significant increase in sales, thanks to a shift to online shopping during the pandemic. T… https://t.co/WtKGzm8YTI1 hour ago