Eyewear firm hits 50 stores in two years

GEORGE&MATILDA_STOCK_IMAGEEyewear retailer George & Matilda Eyecare has reached the milestone of 50 practices nationally.

The optical firm hit the store count figure  the at the beginning of July with three recent additions in New South Wales and Victoria.

“Clearly George & Matilda’s approach is working,” said George & Matilda CEO Chris Beer, formerly the chief of Luxottica, now one of the world’s biggest eyewear brands that recently merged with Essilor.

“Our business strategy is to work closely with high-quality practices across Australia who enjoy strong loyalty in their local communities.

“We work in partnership with each practice, meaning they continue to manage their businesses while we bring to the table the latest and best-available technology, buying power and supply chain support.

“Like any retail environment, the optical industry in Australia is highly competitive and becoming increasingly so.”

Beer said after less than two years of operation, the company’s key objective is to build the business and the company is currently in talks with a number of practices around Australia.

George & Matilda sells brands including Bulgari, Calvin Klein, Gucci, Ray Ban and its own label.

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