The swimwear brand said making the international appointment fuels the 42-year old Australian retailer’s ambitions of further developing its global growth potential.
Originally from Vienna, Austria, Kotrba spent over 15 years spent in New York City at Donna Karan and DKNY during the period of ownership under LVMH, where “he successfully built brand equity by leading the execution of the groups’ commercial growth strategy” across the US, Europe, Middle East and Asia.
“I am very much looking forward to joining the Seafolly team and for us to expand this powerful Australian brand across the globe,” said Kotrba.
“It is impressive what the founders and the management team have accomplished and to experience the loyal following the brand has, especially here in Australia.”
“I believe there is now a real opportunity to build Seafolly into the world’s number one iconic swimwear and beach lifestyle brand.”
Founded in 1975 by Peter & Yvonne Halas, the Seafolly brand has been led by Anthony Halas since 1998 when he became CEO, and subsequently grew the business across several international markets in Europe, North America and Asia.
Anthony Halas, who remains a non-executive director and shareholder said Paul’s extensive commercial acumen and experience building brand equity in established and emerging markets is second-to-none.
“His international experience combined with Seafolly’s unique history is a success formula for the brand’s future.”
Commenting on the appointment, chairman and managing partner of the majority shareholder private equity group, L Catterton Asia, Ravi Thakran, said the appointment is another significant step in the swimwear brand’s history.
“Paul’s leadership and experience will be a huge asset to Seafolly in the next stage of growth and bring us closer to becoming the world’s most recognised brand in this exciting category.”
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