Enter the dragon

I recently read an interesting article about how H&M sales were up 10 per cent in the UK in 2011, one of the toughest years in retail especially in the UK and Europe. This got me thinking about the potential impact H&M could have in Australia if they enter this market and replicate their success in the UK and Canada, which are two countries comparable to our own. H&M could potentially carve out up to a $500 million share of the Australian fast fashion market based on overseas results

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