Enhancing the single customer journey

People are always going to go shopping. A lot of our effort is just: ‘How do we make the retail experience a great one?’ – Sir Philip Green In today’s omni-channel world of retail, customer centricity is vital to a successful strategy, but how many retailers are actually maximising on the customer journey? As a consumer, think of all the times you have walked into a retailer, made a single purchase, left and never heard from or seen that retailer again. While data begi

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