Emotional alignment

There’s a great deal of wonderful people in retail land. There’s no greater story than that of an employee going above and beyond the call of duty to satisfy or indulge a customer request. I would even go as far as to say it’s a goosebump moment for me. Obsessed? Absolutely. I wish I could say with honesty these moments of genuine passion when an employee embraces all of their knowledge and desires to serve the person in front of them occurs 24/7. But it does not. This has a great deal to

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