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Emerging brands wary of discounting trap

How steering clear of discounting is proving a winning pricing strategy and enabling retailers to maintain the credibility of their offer. On July 12, Amazon ran the second instalment of Prime Day, an annual sales event the e-commerce giant is touting as bigger than Black Friday. Offering deals to Amazon’s Prime subscribers, the event is designed to give sellers a sales spike during the North American summer. However, not all of Amazon’s third-party sellers are joining the party. Aussie e-co