Donut King reigns supreme

Donut King logoDonut King has beaten a highly competitive field to claim Canstar Blue’s Most Satisfied Customers Award for coffee shop chains, ending Muffin Break’s three year winning run.

Based on a survey of 1876 adults who have visited one of Australia’s major coffee shop chains in the last six months, Donut King was the only one to achieve a five-star rating for overall customer satisfaction.

The Retail Food Group-owned brand earned top marks in six out of eight research categories, including value for money.

Zarraffa’s Coffee was the only chain to achieve a five-star rating from consumers for quality coffee, which was found to be the greatest driver of overall customer satisfaction.

“Naturally great tasting, quality coffee is hugely important, but there are a lot of other factors that go into the overall coffee shop package and consumers are clearly happy with what they are getting from Donut King,” said Megan Doyle, head of Canstar Blue.

The Canstar Blue survey found the average weekly spend at coffee shop chains to be $16, with cappuccino (37 per cent) the most commonly ordered coffee; followed by latte (21 per cent); and flat white (17 per cent).

A quarter (23 per cent) of respondents said they always order coffee made with single origin beans, while 45 per cent try to buy coffee made with fair trade beans. Seventeen per cent of adults said they usually order double shots, with nine per cent going for triple shots on a regular basis.


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