Domino’s Pizza has predicted Labor will win the Federal election next month after collecting data through its GPS driver tracker customer poll.

Responses were collected over a two-week period with data collected daily on the company’s mobile app.

“With over 75,000 unique responses to the polling questions over the past couple of weeks, the nation has spoken,” said Don Meij, Domino’s CEO and MD. “Pizza lovers all over Australia have voted and they believe Labor will be voted into parliament at next month’s federal election.

“Thousands of customers order from Domino’s every night and spend an average of seven minutes on our live pizza tracker page which is why we thought it was a great opportunity to find out more about our customer’s sentiments on both pizza and politics.”

One in four people prefer Labor, with 19 per cent backing the Liberal party however among the 18-24 demographic, over 36 per cent preferring Labor while 16 per cent prefer the Liberal party.

According to the pizza poll, 79 per cent of people think voting should be online however they don’t want to be regulated as 77 per cent of people say they are against the government regulating the internet.

23 per cent admitted they would vote for Malcolm Turnbull with 20 per cent preferring Bill Shorten however for the younger generation (18-24 year olds), it is level at 26 per cent for both leaders, with the remaining 49 per cent preferring not to say.

Meij said the opportunities through the pizza polls ‘were endless’ as the company is able to ask customers anything in real time to drive strategic business decisions and meet their needs.

“The app of course allows customers to opt out of our polls if they choose not to be involved however we’re taking this opportunity to get to know our customers better – what are they looking for, what changes do they want to see, what frustrates them and what do they like,” said Meij.

“This real time data allows us to constantly improve our customer’s overall experience and ensuring we are tailoring customer orders like never before.”

The Domino’s GPS Driver Tracker was launched in May 2015, giving customers the ability to track their pizza order from the store to their door in real time. The GPS Driver Tracker poll was rolled out at the same time.

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