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Doing retail activism right

Patagonia’s recent London opening of an “activist cafe” – a three-week-long pop-up that educated consumers about and promoted activist causes – is the latest in an escalating, increasingly proactive shift in retail activism.  As a term, “retail activism” has been around since at least 2011. It has picked up pace with the rise of B Corps, which balance people and profit. Australian retail B Corp members include Kathmandu, GlamCorner, Flora & Fauna and Koala, and Patagonia h

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