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Disney’s response to digital disruption in retail

There’s more to Disney’s retail operations than selling Star Wars and Frozen merchandise.   Speaking at the NRF Big Show in New York last month, Paul Gainer, executive vice president, Disney Retail, said retail strategies must focus on great consumer experience. A few years ago, retailers developing a strategic plan to meet the future needs of consumers would address how consumers are connecting with a brand via bricks and mortar, e-commerce, social and mobile. “What these now have become