Disney’s response to digital disruption in retail

There’s more to Disney’s retail operations than selling Star Wars and Frozen merchandise.   Speaking at the NRF Big Show in New York last month, Paul Gainer, executive vice president, Disney Retail, said retail strategies must focus on great consumer experience. A few years ago, retailers developing a strategic plan to meet the future needs of consumers would address how consumers are connecting with a brand via bricks and mortar, e-commerce, social and mobile. “What these now have become

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now