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Direct-to-boot service proves a hit at Dan Murphy’s

Dan Murphy's
Dan Murphy's

Liquor retailer Dan Murphy’s is adopting one of its social distancing measures for the long run following positive feedback from customers.

The company announced on Monday that it will offer contactless direct-to-boot service permanently at over one hundred stores.

The service allows customers to make their order online and means that they are not required to enter the store when they arrive.

“Customers are telling us they love this contactless and effortless service option. They can simply place their order, drive to the store and check in on their phones then pop the boot and relax while our store team places their order in the boot,” said Alex Freudmann, managing director of Dan Murphy’s.

The service was first implemented at Ringwood Dan Murphy’s in Melbourne on April 8 and since then 38 stores have follow suit.

“The feedback from our customers has been so great that we have decided to keep this as an ongoing service option in the stores that are able to offer it. We are planning to roll the direct-to-boot to an additional 70 stores in the next four weeks, which means we’ll have around 110 stores offering the service soon, with a view to continue to expand over the coming months,” said Freudmann.

Dan Murphy's

Customers can shop online or via the app. They are notified via a confirmation text that their orders are ready to pick up in stores. At the stores, they can check in via a link in their SMS, and a Dan Murphy’s staff will check an ID through the car window and bring the order straight to the car’s boot.

Dan Murphy’s has implemented a number of social distancing measures in stores including plexiglass screens at the checkouts of over 1500 Dan Murphy’s and BWS stores and it has reduced the number of customers permitted inside stores and in cool rooms.

“The safety and wellbeing of our customers and our team is of paramount importance, which is why we have been rapidly rolling out a range of new measures to help maintain public and team safety across our brands,”  said Steve Donohue, managing director of Endeavour Drinks.

“It has been a challenging time for all of us, and we want to thank our customers for the understanding and the respect that they are showing our team members and delivery drivers as we work through this together.”

This story originally appeared on sister site Inside FMCG.

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