A dinner party on wheels

 

crust pizza bicycleCrust Gourmet Pizza has put a new twist on pop up retail and food trucks: a dinner party on wheels.

The Upper Crust Bicycle aims to promote Crust’s hand made pizzas to younger audiences in Australia.

It has so far appeared at Sydney’s Newtown Festival and Queens Park, as well as Pacific Fair shopping centre in Queensland.

The retro-styled bicycle seats 10 people around its sides for a impromptu banquet.

Crust is supporting the event with branded videos by youth network, MTV, showing how pizza is made.

The fast food retailer was founded in Sydney in 2001 and acquired by Retail Food Group (RFG) last year.

RFG also owns Donut King, Michel’s Patisserie, Pizza Capers, and Brumby’s Bakeries.

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