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DFO sales up 70 per cent over eight years

DFO perthDFO sales around the country have increased by close to 70 per cent in the past eight years, according to the portfolio’s owner Vicinity Centres.

According to the landlord, over 17 million people every year across the country are shopping at the discount fashion retailer, an increase of 40 per cent since Vicinity first acquired the DFO brand in 2010.

“Outlet shopping is the fastest growing sector of the industry and we are seeing premium quality outlets delivering high levels of occupancy and income growth,” said DFO regional manager Justin Blumfield.

“We’ve worked hard to build outlet shopping as a destination in Australia and, with sales at DFO increasing by close to 70 per cent in the past eight years, there’s an opportunity for significant growth to meet the continued demand from savvy consumers. “

The company is currently in the middle of a $2 million reinvestment program with the new DFO logo being rolled out across Melbourne, Sydney and Brisbane, and the soon-to-be-opened DFO Perth.

“We know DFO resonates with our customers as an affordable, designer and brand shopping destination and the refreshed logo and look as been designed to reflect that,” said Blumfield.

Vicinity said over a third of retailers have stock specifically for DFO including Coach, Michael Kors and Portmans.


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