Designing the real customer experience

  “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos Amazon CEO Recently I met a customer experience design planner at a function and was immediately struck by the title and thought, with due respect to that person’s considerable skill, isn’t that what all retailers have tried to be since before the days of Sam Walton? That is, att

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