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A Sydney-based menswear e-tailer is building an army of personal stylists, bringing tailor made suits to the home or office of men around Australia. George & King‘s personal stylist network follows social selling companies such as Avon and applies the same principles to men’s fashion. The concept involves a stylist visiting a customer to take his measurements, discuss fabrics, and go through different styles with the help of a virtual model. Four weeks later the same stylist hand del

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