Customer loyalty in a pricing war

The pricing war is in full swing in supermarket land. Aldi’s low price model is an increasingly disruptive force. Coles has been pushing its ‘Down, Down’ positioning for years, with significant success. Woolworths has admittedly fallen behind, but has recently flagged a complete strategic overhaul, spearheaded by a customer-centric focus and, you guessed it, an emphasis on slashing prices. So, where does customer loyalty fit in this price-obsessed environment? Ironically, the aim of the ma

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