Create raving fans

There is a popular myth in business that if you invest in advertising you will get more enquiries, which will then lead to more sales, and ultimately more money in the bank. From a marketing and advertising view point, that makes total sense. Because chances are if you get more enquiries you’ll make more sales. But here is the fundamental trap, and most of the time you can’t even see it, and to make things worse, most marketing experts can’t see it either. You see, while you spend precious

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