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Country Road mentors future visual merchandisers

Country Road’s flagship in Auckland, NZ.

Country Road

The current window display at Country Road’s Melbourne Central store have been designed by six RMIT visual merchandise students.

Country Road’s (CR) visual merchandise team mentored the group of students over ten weeks to create a window concept for brand’s Melbourne Central store. The course took students from brief and concept, to design and build.

“The CR team briefed us using words like ‘luxe winter getaway’ and for us we had ideas around a country weekend escape, and then our ideas went towards the countryside and dry herbs hanging from the ceiling,” said Gabrielle, one of the team leaders.

“At the same time we were also thinking about a strong architecture-influenced design – then the two, nature and architecture, merged together. The idea then progressed into a more modern setting that felt right for Country Road with the use of a wall of fresh herbs.”

At the beginning of the course, according to Country Road, the students received a creative brief which outlined that the windows were to have a womenswear and women’s accessories focus, feature May product, and that the designed concept should be in line with the palette, textures and key silhouettes of the season.

The students, who just finished their first project with a brand, said the experience was very hands on and it taught them lessons with time management and creative control.

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