Specialty fashion retailer, Country Road Group, has rolled out new supply chain tech in a bid to streamline its large store network and emerging online channels.

Part of South African-based retail group, Woolworths Holdings, the Country Road stable of brands includes the eponymous brand, Mimco, Trenery, Witchery and Politix. According to the retailer, the new technology deployment is a key component of a business transformation project designed to deliver a unified brand experience for customers across channels and to drive ongoing business growth.

With over 700 stores and a growing online operation, the retailer said it had outgrown its outsourced logistics services model and needed to take greater command of its supply chain.

The company has invested in a new distribution centre and chose tech firm Manhattan’s solution to orchestrate goods flowing through it.

“The Manhattan solution has enabled us to optimise our store replenishment and online order fulfilment processes, resulting in improved product availability and customer satisfaction,” said Peter Fouskarinis, head of supply chain Australasia, Country Road Group / David Jones.

According to Manhattan Associates, the system eliminates costly physical counts with auditor-approved cycle counting and stores can now provide same day fulfilment as a result of a new cross-docking approach.

“With our solutions, retailers can take ownership of their omni-channel operations and streamline their distribution processes,” said Raghav Sibal, Manhattan Associates’ managing director for Australia and New Zealand. “We’re confident our solutions will continue to unlock supply chain value for Country Road Group and support its commitment to strengthening customer relationships for many years to come.”

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.