Global fashion retailer, Cotton On has partnered with AFLW star, Daisy Pearce, as part of its latest marketing campaign.
Pearce is the face of a campaign for the fast-fashion chain’s active range of apparel – which she helped develop with the Cotton On product team.
“Close to my heart, they [Cotton On] have shown a great deal of support for women in sport, coming on board as the official apparel provider of the women’s league in our introduction into the AFL” said Pearce.
Speaking to Inside Retail, Kylie Rees, product manager for Cotton On COAR, said sports and performance apparel has become a focus for the group after growth in the activewear category.
“COAR was created because we felt that there was a gap in the market when it came to activewear product which not only performed well, but was fashionable and affordable,” said Rees.
“Being active is no longer a hobby, it’s a lifestyle choice and to round out the Cotton On offering, it made sense to cater to the needs of our customer in this space.”
Rees said the landscape for activewear is forever changing, with the COAR range designed to be performance-ready activewear at an affordable price-point without compromising on quality.
“As we’re serious about the performance of the product, we’ve included the same fitness technologies and fabrications that you’d find in all the major sporting brands and we’re so excited to be able to offer these features to our customers at a great price point,” said Rees.
“We have already seen a very positive response to the COAR range, especially off the back of our partnership with the AFL Women’s League and we look forward to continuing to deliver on-trend, affordable and good quality activewear to our customers.”
Rees said that Cotton On expects customers to continue embracing the “unique blend of fitness and fashion that COAR offers”.
The collection features metallic, florals and geometric prints for womens, with new styles and prints for men also included.
Watch the video campaign below:
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