The Cotton On Group has launched a new global multi-channel strategy, which will soon rollout across its portfolio of brands including Supre and Factorie.
Cotton On partnered with e-commerce consultancy, Amblique, for the new platform that has already clocked up record visits and sales since its release. The new website encapsulates eight brands in multiple geographies and is able to accessed on multiple devices.
The Cotton On Group will rollout the site globally in the coming months with customised offerings for Asian and South African shoppers.
The Cotton On Group’s Supré and Factorie brands will have the new technology integrated into their online stores early next year.
Marshal Mclean, marketing and e-commerce group executive for Cotton On Group, said: “We’ve placed an emphasis on delivering a site that replicates what customers experience when they visit our bricks and mortar stores, whilst providing seamless functionality end to end.”
“We’re thrilled by the Cyber Monday results as it reassures us that the site is delivering what our customers now expect from us online,” said Peter Johnson, Cotton On Group CEO.
