Cotton On Group has opened its Asian headquarters in Singapore, as the Australian fast fashion chain continues to expand its global footprint.

Founded in 1991, the Cotton on Group has grown to more than 1300 stores across nine brands in 16 countries. The fashion chain has more than 160 stores throughout Singapore, Malaysia, Hong Kong, Thailand, Indonesia, and the Philippines, and plans to open several hundred stores in the region in the next five years.

“We’re thrilled to have had the support of the Singapore government and the Economic Development Board as we continue to focus our energies on identifying new retail growth opportunities in the region that will best service our customers in Asia,” said Michael Hardwick, CFO of the Cotton On Group.

“Singapore is a market rich in talented, innovative, forward thinking individuals,” said Hardwick.

“As consumers, Singaporeans value design, they are ahead of the global curve, retail savvy, and are driven by trends that move as quickly as we at we do”.