Titled, ‘Christmas Made Easy’, the new campaign plays on themes of ease and inspiration, and positions IGA as an easy destination for entertaining during the festive season.
Developed by Creative Oasis, the integrated campaign will bring the Christmas Made Easy theme to life through a TVC, which sees the return of comedian, Anh Do, as well as mobile, social, outdoor, bus, and instore displays.
To inspire shoppers and save them time this Christmas, IGA is offering event planning tips and meal ideas through a series of tailored seasonal recipes featured on the IGA website and YouTube channel in collaboration with chef, Dominique Rizzo.
Madeleine Fitzpatrick, GM marketing, Metcash Food and Grocery, said the campaign taps into what matters to our customers the most – making Christmas easy through convenience and inspiration to help locals create quick and delicious recipes.
The IGA Christmas campaign will run until 24 December, 2014.