Coles is stepping up its fashion strategy, with its Mix clothing label to be rolled out to a further 50 Coles stores. Mix was first launched in 2011 in just a handful of Coles stores, but can now be found in 132 Coles locations. Online, the brand has also blossomed, with e-commerce sales of Mix rising 300 per cent in the past 12 months, while the number of customers searching for Mix online has risen by 47 per cent. James Lavdas, Coles business category manager, apparel, says the succes
s of the Mix range was testament to Australia’s savvy shopping behaviour.
“Australian’s appreciate great value and the Mix Apparel range gives them just that. Affordable fashion that is on trend, fantastic quality and easily accessible. We look forward to continuing to bring shoppers more clothing and accessories through the Mix range, both in-store and online over the coming seasons.”
The Mix range grown since the basic collection that started Mix. Its most recent denim campaign uses Mix ambassadors Ashley Hart and Daniel McPherson, and fashion bloggers They All Hate Us.
The range includes motto jackets, boyfriend jeans, chambray shirts and even jumpsuits. Prices start at $4 in the baby range and $6 in womenswear.
For more details or to shop the full range of Mix Apparel, visit: https://www.mixapparel.com.au/
