Coles’ new move in price war
In a move that is sure to put pressure on independent service stations, the latest Down Down campaign is across more than 600 Coles Express sites nationally, and is the largest discounting campaign to date for its convenience store outlets, with an extensive range of food and grocery products having their prices cut to by up to 37 per cent.
The new campaign includes 33 new products being added to Down Down, an additional 24 new shelf specials, as well as a wide range of multi-buys – adding to more than 1000 health and beauty products that were discounted by at least 10 per cent in April.
Peter Short, GM of Coles Express, says: “At Coles Express we listened carefully to our customers and set ourselves an operational challenge – to deliver supermarket prices in the convenience store format. We have met this challenge and have launched our largest discounting campaign ever.”
“Australian families can be sure if they are following the Big Red Hand to Coles Express, they are going to save time and money,” Short added.
Down Down first launched at Coles Express in January.
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