Coffee Club gears for record rollout
The Coffee Club is on track to hit a record 45 new store openings in 2014, with 21 stores to open between now and Christmas.
Domestically, The Coffee Club will finish the year with 25 new stores, including 12 that are under construction, while internationally the brand’s footprint will grow by 20 stores.
Jason Ball, CEO of The Coffee Club’s parent company Minor DKL Food Group, said The Coffee Club’s record growth this year has been fuelled by regional and greenfield developments in Australia, while internationally it has experienced solid growth in New Zealand and Asia.
“In addition to opening our first shipping container concept stores at Brisbane airport earlier in the year, we have secured positions within new developments from Western Australia right across to the eastern seaboard,” Ball said.
International expansion for The Coffee Club has accelerated within the past 18 months after official agreements were signed with Indonesia, Malaysia, and the Gulf Coast Council (GCC) region of the Middle East.
This year, The Coffee Club has opened two stores in Indonesia and one in Malaysia with more in the pipeline. It will also open its first stores in Dubai and Abu Dhabi by the end of 2014.
“New Zealand has also been powering ahead with its store expansion strategy with five opening this year, pushing it past 53 stores across the country.”
Ball said The Coffee Club’s new store design and refreshed focus on franchise recruitment had triggered significant interest in the brand recently.
“We have had 21 stores undergo refurbishments this year and it’s not only our customers who are enjoying our new look, but we are also finding it’s catching the attention of prospective franchisees as well.”
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