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Click-and-collect isn’t a digital strategy, it’s a customer experience initiative

November’s epic sales events have become the mainstay of retailers’ pre-Christmas calendars. Singles Day made a big splash in Australia and New Zealand, with several retailers seeing record revenues. Black Friday seemed to start on the Monday, and Cyber Monday was a hangover cure for the prior weekend. Who knows when Boxing Day actually starts now? The timing – and creativity – of these events evolve each year as brands seek consumer attention in an ever more log-jammed space. With Singl