Some major – and not so major – retailers began selling Christmas in July. Not just a few items, but a whole range of products starting filling the shelves a whole four months before customers are really ready to get their heads into the ‘spirit of the season’. Combine that with the annual July toy sales period and you have a call on customer’s conscious shopping that is disconnected with the very idea of the emotion of the season. Within 8 weeks of going to market – sixteen week
This content is for IR Pro subscribers only.
Subscribe now to unlock an all-access pass.
IR Pro - monthly
$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)- Unlimited news access
- Exclusive members only masterclasses (live and on-demand)
- Weekly careers advice
- Weekly and quarterly digital magazines delivered to your inbox
MOST POPULAR
IR Pro - annual
$312 +GST per year. (Auto renews annually.)- Unlimited news access
- Exclusive members only masterclasses (live and on-demand)
- Weekly careers advice
- Weekly and quarterly digital magazines delivered to your inbox