Children’s chain goes under

A three-strong chain of retail stores specialising in home decor for children’s rooms has gone into administration.

Treehouse Childrens Decor was placed in administration on July 16. During its 12 year history, the chain had more stores but had reduced its network to just three stores by this year – two in NSW and one in Victoria. It sells furniture and homewares to parents. It supplies other retailers as a wholesaler.

Insolvency specialist BRI Ferrier has been appointed administrator.

SmartCompany reports online that Treehouse was turning over about $3 million annually, has $300,000 worth of stock on hand and employed 15 staff.

BRI Ferrier hopes to sell the business which has a large customer database and established repeat business selling online as well as through stores.

The business was founded by MD Michael Sharp and his wife Jodi.

The chain sells furniture, accessories and homewares, which the company claims is the most extensive in the local market.

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