Channel Seven targets shoppers


mykitchenrulesChannel Seven’s My Kitchen Rules is looking to push instore activations even further following the cooking show’s success.

My Kitchen Rules has been a ratings juggernaut for the network, averaging 948,000 viewers per episode last season.

It is now considered a flagship program for Channel Seven, with supermarket chain, Coles, one of the show’s biggest sponsors.

Channel Seven is now looking into more show to store activations for its advertisers and sponsors.

Lisa Squillace, sales director sponsorships and multi channels for Channel Seven, told Adnews that by linking instore activations with all of Seven’s assets will ensure trackable return on investment for advertisers.

“We’re looking more into a show to store activation, ensuring ROI, so ensuring that we can push from instore to product to recipes,” Squillace said.

Squillace says a big part of the extension is path to purchase activations and building on what has already been created during the show.

“We’re definitely looking at an extension of the brand, we are also ensuring that we cement what we have already done throughout the show, evolving all of those activations.”

She adds a major focus of the activations going forward will be breaking them down by state so that audiences can continue the connection with their home teams competing in the program.

You have 7 articles remaining. Unlock 15 free articles a month, it’s free.