Croissant Express’ newly appointed CEO Neil Soares has big plans for the 25 year old Western Australian founded franchise, including aggressive expansion, introducing a range of new products, and redesigning all of the stores.

“Croissant Express is a great brand, with a successful track record but we need to make sure that it’s still relevant,” Soares said.

“We’re currently doing a review of everything we do, across every aspect of the business. We want to develop products that will not only appeal to today’s generation but tomorrow’s generation as well. Once we’ve been through that review process, I think we’ll be really well placed to grow the business nationally and internationally.

Croissant Express has 27 outlets across WA and Queensland, with Soares aiming to double the chain’s store numbers within the next three years.

“Croissant Express has traditionally been a CBD based franchise but we want to move into the suburbs. We also want to get customers excited and more engaged with us, so we’ll be looking at creating menus that are more relevant to the customer and the store’s location.”

Soares is a 20 year veteran of the quick service industry and was previously WA state manager for Quick Service Restaurant Holdings (QSRH), the parent company of Chicken Treat, Oporto, and Red Rooster.

Soares says although Croissant Express had outlasted a number of its competitors it didn’t mean it shouldn’t evolve.

“It’s all about being innovative. We know customers like our great food and coffee but we want to build on our convenience, change the way production works, lower the costs and increase margins for franchisees. This is going to be a total transformation with the customers getting all of the benefits.”