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Cat to open first Australian flagship

Global workwear brand, Cat, will open its first flagship store on Australian soil this weekend, on Saturday, May 11, at Pacific Werribee shopping centre in Victoria, according to owner Accent Group.

For a brand that is all about “being on the tools” it was important to create a physical space that reflects the brand’s dedication to Australia’s trade business, according to Accent Group chief executive officer Daniel Agostinelli.

“We’re committed to growing our local offering to be a leading player in the Asia-Pacific region,” Agostinelli said, noting that Cat was one of the group’s most successful brands.

The grand opening will offer a free in-store barber service, as well as coffee and donuts to new members, and exclusive gifts for the first 20 visitors to walk through the doors on Saturday and Sunday.

A render of the CAT store. Supplied by Accent Group.

This is the first standalone store for the brand, though it has traded online and through retail partners, including The Athlete’s Foot, which is also owned by Accent Group, Totally Workwear, Shoes2U and The Hardware Store.

Wesfarmers has also invested recently in the workwear space, with its commitment to a partnership with custom workwear brand ONTHEGO.

The partnership initially involved the brand being offered through Officeworks’ website, but has since been expanded to include in-store kiosks at several Officeworks sites, allowing customers to create their own workwear on the spot.

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