Giant vending machine

 

CadburyJoyGen_062 copyCadbury has hosted a life size vending machine in both Sydney and Melbourne to promote its Dairy Milk range.

The Joy Generator uses Facebook likes and interests to calculate consumers best chocolate match and promote the Cadbury flavour matching app.

Users are able to log in to their Facebook profile and receive a personalised flavour match and a free block of Dairy Milk before taking a picture in a social media enabled picture booth.

The Flavour Matcher app built into the machine uses Facebook likes and interests across a number of categories from popular consumer brands, charities, and sporting clubs through to music artists, TV shows, radio stations, and movies to develop a match, mapped against Cadbury Dairy Milk flavour profiles.

It matches consumers’ profiles to one flavour from Cadbury Dairy Milk range including Milk Chocolate, Hazelnut, Peppermint, Roasted Almond, Fruit & Nut, Rocky Road, Crunchie, Snack, Caramello, Turkish Delight, Top Deck, and Black Forest.

The vending machine operated for two days outside Sydney’s Custom House at Circular Quay, and is at Melbourne’s Federation Square on the 23rd and 24th June from 10am to 6pm.

Cadbury head of marketing, Ben Wicks said, the Joy Generator and Flavour Matcher app are world first technologies that use insights from Cadbury’s research team.

“It’s a unique social experiment and we’re looking forward to getting the nation involved in the coming weeks and finding out which flavour matches come out on top,” said Wicks.

For those who can’t make it to Sydney or Melbourne the Flavour Matcher app will be available on the Cadbury Dairy Milk Facebook page in the coming weeks.

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Comments

1 comment

  1. Bill Smith posted on June 24, 2014

    Gosh wish I was in Sydney to try it. feel it is discriminating against the elderly who like chocolate but are not on facebook. Does Cadburys think only young people like chocolate? Ok I am not a young youth, but I am not old or over the hill still actively working , however I am not on facebook but do like chocolate. I do think however it is a good marketing concept..

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