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Bushfire relief: Act of charity or marketing ploy?

Over the last seven months, 10 million hectares of Australian soil has been burned, and half a million animals and 27 people have died. The sheer scale of the catastrophic bushfires raging across Australia is something the country hasn’t faced before, and neither is the response. Businesses, domestic and international, have pledged support to the charities giving aid on the ground, as well as the firefighters risking their lives each day to save homes and keep the flames at bay. Retailers from