“We continue to evolve our digital offer, and from early 2018 customers will be able to purchase our special orders range online,” Bunnings managing director Michael Schneider told Inside Retail.
“This will give customers more convenient access to thousands of products from our suppliers that are currently only available to order in-store.”
Special orders entail more than 20,000 products that are not stocked in-store but are available to be ordered in. These items include bulky products like playgrounds, sheds and an extended range like taps and fittings.
Now, instead of ordering these items in-store, customers will be able to go online to request the products.
“Over many years Bunnings has built a digital ecosystem to provide customers with information and inspiration for projects around their homes,” said Schneider.
“We remain focused on helping and inspiring our customers both on digital channels and in-store, whether it be through our D.I.Y workshops or videos, our upcoming in stock website feature or advice from our team members at their local store.”
While it has taken some time for Bunnings to launch into e-commerce, according to recent research from global discount platform Cuponation, it topped the list of most visited Australian sites with 25.58 million hits to its site between January and March this year.
When the DIY giant entered the UK and Ireland market in late 2016, it converted existing Homebase stores to its own brand and launched its own e-commerce site this year.