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Building a bigger brand

Build-A-Bear Australia will maximise the local market in 2015, turning it’s focus to opening in New Zealand. Build-A-Bear Australia will open two new stores in 2015, taking its total store count to 20, maximising the local market. Chief executive bear, Gavin Port, told Inside Retail PREMIUM that Australia is the largest franchise of Build-A-Bear globally, so the company is turning its attention to other markets in Asia Pacific, naming New Zealand as the next logical step. “It’s all sub