After strong growth in its UK home market, online retailer boohoo.com is to bring its online fashion formula to New Zealand.
Boohoo will launch a bespoke site offering women and men over 8000 fashion-forward styles, product priced in New Zealand dollars and with free shipping.
The brand’s in-house team of designers say they have kept a close eye on the ever-changing local fashion around the globe, while making seasonal and style adjustments to cater to the growing number of customers. Much of the product is trans-seasonal including evening dresses, such as the bodycon. As New Zealand experiences winter, boohoo is offering a selection of key outerwear and knitwear styles, which can be layered into outfits for the colder months.
“We have observed a shift in consumer buying habits and like everyone in this market, we are always trying to stay up to date with the rate in which global e-commerce is changing,” said Boohoo joint CEO Carol Kane.
“We have ambitious growth plans, but the core of our business has always been to provide the seasons latest looks to women, whilst still delivering incredible value, so its common sense to make the purchasing process as easy as possible for our foreign customers.”
The launch of boohoo.com seems timed with a recent survey from Neilsen NZ revealing NZ now boasts more than 1.6 million regular online shoppers – 49 per cent of the total population aged over 18). This indicates a greater willingness to purchase online, with 32 per cent of purchases being clothing, shoes and accessories.
Launched in 2006, Boohoo has experienced 137 per cent growth year to date. It also ships products to the US and Australia.